Write reviews, get FREE cbd products
Business Featured Industry

Wal-Mart Just Announced Partnership with New Age Beverages

walmart new age beverages
Written by Alexandra Hicks
Free CBD Softgels

Beverages infused with cannabinoids, particularly CBD, have been gaining momentum in the retail world lately.

According to a recent report from Zenith Global, an international food and beverage consulting firm, worldwide sales of CBD and hemp-infused drinks are expected to top $1.4 billion by 2024. This would be an increase of over $1.3 billion from 2018, only 6 years. That being said, it’s not surprising that retail behemoth Walmart has been eyeing this sector lately and has even secured a deal with New Age Beverages.

New Age Beverages is a company that sells a variety of herbal teas and coffees with a  focus on healthy ingredients. Walmart will stock one of their most popular brands, Marley, which includes a a few types of organic cold brew coffees, yerba mate drinks, and other flavored beverages. Later this year, New Age plans to unveil their first cannabinoid product globally – Marley Mellow Mood plus CBD.

This arrangement shouldn’t come as a shock to anyone, in light of Walmart’s historically progressive stance on cannabis products. In October 2018, Bloomberg reported that Walmart Canada was considering selling CBD products in its over-the-counter pharmacy section. Canadian spokeswoman Anika Malik commented that the company was just conducting “some preliminary fact-finding on the issue, as would be expected with any new and fast-growing industry.”

­­­­

That same month, they began selling various hemp oil products containing virtually no THC. And let’s not forget when Walmart decided to briefly sell a rosin press online. All things considered, the partnership between Walmart and New Age Beverages seems like a match made in heaven.

However, its worth mentioning that, although you will be seeing Marley drinks on Walmart shelves as soon as next month, it may take a while longer before CBD beverages are available. At the moment, everyone is waiting on the U.S. Food and Drug Administration (FDA) to provide some insight regarding what is actually legal and what isn’t. For now, they have indicated that selling any food products containing CBD is prohibited, but they will be convening in May to discuss possible changes while the nation anxiously awaits.

For more important industry developments, make sure to subscribe to our Weekly Newsletter, the top source for all things cannabis-related.  

About the author

Alexandra Hicks

Alexandra is the managing editor at CBD Testers. She has always been interested in alternative and natural remedies, and the versatility of cannabis as a healing plant is something that greatly appeals to her. It's for this reason that she decided to work as a cannabis industry journalist and editor, to help spread accurate information about the benefits of this plant.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: