These days, having a good product is just not enough to swim with the competition. To really stand out, you need branding and a good marketing campaign.
This is especially true when it comes to CBD Flowers. With demand for CBD skyrocketing over the last couple of years, a lot of people have been trying their hand at farming. This over-saturation of hemp buds can make it hard for customers, dispensary owners, and wholesalers to source high-quality CBD flowers.
This is why you need to promote your CBD flowers in a way that grabs people’s attention while also legitimizing your brand. Below are a few of the most effective ways to advertise your CBD flowers.
1. Sponsored Content
More detailed than a review, sponsored content can help consumers get more intimately familiar with your product. A sponsored post (like ours for example) will typically include information about the product – CBD Flowers in this case – as well as a review, images, links, and a paragraph or two about the company. People are able to learn a great deal of information from sponsored posts which can convince them to take a chance on your flowers.
2. Sending Samples
So, you have a good product but getting people to try it can be challenging. Sending out samples can be great for convincing people who are on the fence about trying your brand to take the plunge. It’s an effective way for new companies to get their brand out there, and it can also help established brands introduce new products. You’ll find that major corporations such as Loreal, Swiffer, Downy and Costco, offer samples regularly. Our CBD flowers advertising package includes the option to send samples to 20 different people, meaning you’ll get quite a bit of useful feedback.
3. Reviews & Recommendations
In addition to attracting new customers, sending samples can also get you product reviews. It goes without saying that positive reviews can benefit your business in a myriad of ways. These days, people like to know what they’re getting into before buying, which is the foundation of successful sites like Yelp, and even Leafly. With reviews from our CBD Testers, prospective customers will feel more comfortable buying your flowers for the first time.
4. Newsletter/Direct Email Marketing
There is something that can be said for the power of a well produced newsletter. Email is much more effective than social media at acquiring new customers and and the conversion rate to sales is much higher as well. Everyone that subscribes is a lead – someone who is interested in the the niche we’re catering too. The CBD Flowers Weekly newsletter has thousands of people looking for CBD Flowers; can there even be a better way to advertise than to a targeted audience?
5. Product Launch Campaigns
This is one of the best ways to establish your brand and get new products in front of as large an audience as possible. Statistically speaking, more than half of all new products fail, which is precisely why a strategic product launch campaign is essential to the success of your new items. If you have a new strain, prerolled joints or blunts, then it might be a good idea to run a campaign introducing these news buds to your audience. Learn more about CBD Testers product launch campaigns.
Of course, actual celebrities are pretty much the holy grail of influencers and social media advertising, but online personalities that have a large presence on sites like Instagram and YouTube can be extremely beneficial as well. Take the unbox-style videos, where people open their CBD flowers on camera, try them out, and provide on honest review. This is a great way for people to get a raw look at your product which can help them decide if it’s right for them.
So there you have it. While there are certainly many different ways to market your business – these methods have been statistically proven to create a significant ROI, as well as helping to really establish your brand. I hope you found this article informative and beneficial.