Although candy, jewelry, and flowers are still the preferred present ideas for many people on Valentine’s Day, an emerging trend on this holiday for lovers, is to buy cannabis-themed gifts for that special someone in your life.
I don’t speak for all stoners, but me personally, the only type of flower I ever want to receive as a gift is the green (sometimes purple), trichome-covered kind that gets me high. ? I’m not alone in this way of thinking either. According to a new study released just a few days ago, over 60% of cannabis consumers feel the same way. Not only that, but over 70% of people said they plan to incorporate weed, to some extent, into their Valentine’s Day plans; be it as a gift or just planning to get stoned with their loved one. Either way, cannabis seems to be having a much larger presence in this year’s holiday than years prior, and that growth seems like it won’t be quelled anytime soon.
What better way to celebrate the holiday than with stoner Valentine’s Day gifts? From candy to body paint to lingerie, cannabis and Valentine’s Day sure go together like…peanut butter and jelly. We’re at the forefront of the cannabis industry, bringing you the most important stories of today. To follow along, sign up for The THC Weekly Newsletter and get all the best stories as they come out, along with premium deals on everything like flowers, vapes, edibles, and much more! We’ve also got great deals on cannabinoids like HHC-O, Delta 8, Delta 9 THC, Delta-10 THC, THCO, THCV, THCP & HHC , which you can find by going to our “Best-of” lists!
About the study
The small study – commissioned by MariMed, a multi-state operator that develops, owns, and manages state-licensed cannabis facilities, and conducted by The Harris Poll – found that 63% of cannabis consumers claim they would rather receive weed products for Valentine’s day than anything else.
Add to this, roughly 72% of respondents said that cannabis will be somehow included in their Valentine’s Day plans, with 53% stating they will probably grab some extra edibles from their local dispensary to celebrate the holiday. Despite flower still being the number one selling category out of all pot products, edibles are also a rapidly growing niche.
The short survey was conducted online from January 27-31, 2022. There were 1,967 adult participants (21 years of age or older) from the United States, 763 of whom consume cannabis products regularly. In this survey, “cannabis products” are defined as anything containing THC including but not limited to flowers, edibles, concentrates, vapes, and so on.
A quick note from MariMed’s press release regarding the survey: “This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected].” So, if you have any further questions on methodology and results, you know who to reach out to.
More about cannabis and sex
This survey looked at more than just Valentine’s day sales statistics, they also examined how cannabis enhances consumers’ sex lives. Among the findings: “weed consumers have more sex and enjoy it more than their non-using counterparts, with 50% saying they have sex several times or more each week, compared to 35% of non-users.”
Further, just under two-thirds of cannabis users state that pot improves their sex lives, helps them get aroused, and makes their orgasms more pleasurable. Fifty-one percent of participants agreed with the statement that “cannabis is a natural aphrodisiac”, and 30% believe cannabis works better than chocolate or oysters.
“The survey was fun and on-brand, but we also think the results should help smash the lazy stoner stereotype, particularly the data that shows cannabis users have more sex in a week than non-cannabis consumers,” said MariMed’s Chief Operating Officer, Tim Shaw. “They are an active crowd, between the sheets and outside of them.”
Despite being relatively small and obscure, this survey came to the same conclusion as many studies before it, that cannabis is great for your sex life. Many attribute it to the plant’s reputation for relieving anxiety and stress, which can lead to lowering of inhibitions and the willingness to be more open.
Super Bowl weekend overlap
In addition to being Valentine’s Day weekend, today is also Super Bowl Sunday. Every year dispensaries report substantial sales increases in the days leading up to the Super Bowl. The numbers aren’t in yet for this year, but in 2021, dispensaries saw a boost of 33% in total sales on the Friday before Super Bowl and 22% on Saturday before the big game.
Jon Lowen, co-founder of Surfside Solutions Inc., a NY-based marketing technology company, says he anticipates similar numbers this year, even more possibly since a growing number of states are legalizing recreational cannabis and implementing retail programs in different regions. Not to mention, this year the Super Bowl was hosted in one the country’s most pot-friendly states: California.
“The Super Bowl being in California may help as well. We tend to see that when events are held in a state with recreational cannabis, you get a large influx of tourists that may be from other states that aren’t fully recreational, and we see an uplift from that.”
Combine Super Bowl sales with Valentine’s just the following day, and the fact that many couples enjoy both weed, and the Super Bowl, together, it’s likely to be a very busy and profitable weekend for dispensaries in legal states. I, for one, am excited to see some of the sales figures reported after this weekend, as well as Q1 earnings for some of the larger companies and brands.
“Valentine’s Day seemed to be a good hook for the research,” Shaw said. “But we were surprised to learn how significant the holiday actually is to cannabis consumers.”
Because such a large number of survey participants said they prefer pot-related gifts over anything else, it means that cannabis companies should take Valentine’s Day seriously as holiday to market new products and promote deals. If it wasn’t on the radar this year, brands selling consumer goods should take some time in 2023 to consider a legit advertising campaign to get products moving for next year’s holiday of love.
As far as sales go, “Valentine’s day is right alongside 4/20”, Shaw added.
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Disclaimer: Hi, I’m a researcher and writer. I’m not a doctor, lawyer, or businessperson. All information in my articles is sourced and referenced, and all opinions stated are mine. I am not giving anyone advice, and though I am more than happy to discuss topics, should someone have a further question or concern, they should seek guidance from a relevant professional.